Did you know that many people discriminate against Miracle Whip? Neither did we, but that's the premise of the brand's new video, which is starting to go viral, AdWeek reports. The mock-PSA features lesser known or has-been musical stars like Lance Bass, Tiffany, Wynonna, and the Village People (yes, really), urging you to "Open your mind, open your mouth" to the sandwich-moistening potential of the improbable whip.
"When it's time to make a sandwich, ugly judgment rears its head," Bass sings. "If it's tangy, creamy, different, chances are it won't get spread." The ad ends by thanking the stars for "joining the fight against the prejudgment of Miracle Whip." Truly, a cause we can all believe in. Now pass the mayo, would you? (Read more Miracle Whip stories.)