And the Most Reputable Company in America Is...
Amazon takes top spot from Apple, while AIG is the big loser
By Mark Russell, Newser Staff
Posted Mar 6, 2013 3:55 PM CST
Packages ready to ship move along a conveyor belt at an facility in Phoenix.   (AP Photo/Ross D. Franklin)

(Newser) – Which American businesses have the best rep? Look toward the retail and electronics industries, reports MarketWatch, which shares the results of the latest Harris Interactive survey of the country's top 60 companies. It looked at six factors, among them product quality and how employees are treated. Among the leaders:

  • No. 4: Google. The online giant wins major points for excellent customer service and for being a "worker's paradise."
  • No. 3: Disney. The land of Mickey and Minnie has had a score of more than 80 out of 100 for three years running, and is highly ranked for social responsibility and leadership.
  • No. 2: Apple. After winning the survey last year, Apple slipped to No. 2 mostly due to some disappointing financial news. But consumers still love its products and customer service.
  • No. 1: Amazon. It clocked in at 8th in 2011 and 4th last year, but secures the top spot thanks to its industry-leading scores for emotional appeal, along with top-five scores for vision and leadership, financial performance, and workplace environment.

On the other end of the scale, you'll find plenty of financial firms. Among the lowlights:

  • No. 3: Halliburton. Halliburton isn't earning many rave reviews by being at the forefront of the oil fracking industry.
  • No. 2: Goldman Sachs. One of just two companies with a score below 50, Goldman has been voted the least trusted company in America.
  • No. 1: AIG. AIG "wins" the worst-reputation race for an impressive fifth year in a row, despite having repaid the government's bailout money. Threatening to sue the federal government last year over the terms of its bailout didn't help.

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Mar 7, 2013 7:32 PM CST
Not sure about how they operate in the USA but in the UK Disney sell children's toys made in sweat shops, sue small charities and hospitals for painting Mickey Mouse on the wall and are miscellaneously evil. Amazon treats its employees like slaves, penalizes them for going to the toilet and pays no tax to the British government. If these are 2 of the most reputable companies in the States then I fear for you all!
Mar 6, 2013 8:57 PM CST
So you are telling me Goldman Sachs has the second worst corporate reputation in America, yet our Fed buys most of its treasuries from them? And that one of their executives is now the president of the Federal Reserve who calls the shots on where to buy these treasuries? And despite its exposure to toxic junk bonds and sale of fraudulent loans, Goldman's stock has continued to skyrocket over the last five years? AIG must have really fucked up to edge them out for that most-hated spot...
Mar 6, 2013 7:31 PM CST
Disney and Apple? Somebody was smoking crack.