And the Most Reputable Company in America Is...

Amazon takes top spot from Apple, while AIG is the big loser

By Mark Russell,  Newser Staff

Posted Mar 6, 2013 3:55 PM CST

(Newser) – Which American businesses have the best rep? Look toward the retail and electronics industries, reports MarketWatch, which shares the results of the latest Harris Interactive survey of the country's top 60 companies. It looked at six factors, among them product quality and how employees are treated. Among the leaders:

  • No. 4: Google. The online giant wins major points for excellent customer service and for being a "worker's paradise."
  • No. 3: Disney. The land of Mickey and Minnie has had a score of more than 80 out of 100 for three years running, and is highly ranked for social responsibility and leadership.
  • No. 2: Apple. After winning the survey last year, Apple slipped to No. 2 mostly due to some disappointing financial news. But consumers still love its products and customer service.
  • No. 1: Amazon. It clocked in at 8th in 2011 and 4th last year, but secures the top spot thanks to its industry-leading scores for emotional appeal, along with top-five scores for vision and leadership, financial performance, and workplace environment.

On the other end of the scale, you'll find plenty of financial firms. Among the lowlights:

  • No. 3: Halliburton. Halliburton isn't earning many rave reviews by being at the forefront of the oil fracking industry.
  • No. 2: Goldman Sachs. One of just two companies with a score below 50, Goldman has been voted the least trusted company in America.
  • No. 1: AIG. AIG "wins" the worst-reputation race for an impressive fifth year in a row, despite having repaid the government's bailout money. Threatening to sue the federal government last year over the terms of its bailout didn't help.

Packages ready to ship move along a conveyor belt at an Amazon.com facility in Phoenix.
Packages ready to ship move along a conveyor belt at an Amazon.com facility in Phoenix.   (AP Photo/Ross D. Franklin)
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