Logging on to Facebook soon won't be the same old-same old: The site will today announce a major revamp of its News Feed, a redesign that the Los Angeles Times describes as the biggest in the feature's nearly seven-year history. The company has stayed fairly mum on what's coming, but Mark Zuckerberg may have hinted at what to expect in a January earnings call, reports the New York Times: "Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically," he said.
The LAT reports that rumor has it the "high-stakes" redesign will give users alternate ways to view their friends' activities, like specifically viewing photos that were recently shared. Currently, the News Feed only allows two views: Top Stories and Most Recent. The LAT echoes the NYT's expectations, reporting that "splashier" photos and video will be introduced. The goal seems to be two-fold: Keep users hooked, and boost ad revenue. Says an analyst: "Allowing feed customization provides Facebook with more information about what users find relevant, allowing better targeting for advertisers, [which] translates to overall higher revenue and profits for Facebook." (Read more Facebook stories.)