Wrigley to Debut Caffeinated Chewing Gum
It will come with a warning label to discourage kids
By Kevin Spak, Newser User
Posted Mar 8, 2013 3:25 PM CST
This promotional image shows the packaging for the fruit flavor of "Alert."   (Wrigley)

(Newser) – Energy drinks are old news, friend; the folks of tomorrow will be chewing on energy gum. Or at least, Wrigley hopes so. Next month, the company will begin selling Alert Energy Caffeine Gum, the Wall Street Journal reports. The packaging boasts that every hexagon-shaped piece of Alert contains about half as much caffeine as a cup of coffee—according to a Journal infographic, it will have 40mg of the stuff, compared to 35mg in a 12-ounce Coke.

That might not sound like an earth-shattering amount of pep, but Wrigley is sensitive to the health concerns and criticisms swirling around the booming energy drink industry. They say that's why they created a new brand for the gum rather than associating it with one of their existing, potentially kid-beloved lines. Wrigley also says it is marketing the gum to adults age 25 or older, and have put a warning label on the packages saying they are "not recommended for children or persons sensitive to caffeine."

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Showing 3 of 15 comments
Mar 9, 2013 5:07 PM CST
I have been buying a caffeinated gum over the internet for years. It is called Jolt. It works, and is a bit smoother on the digestive system then coffee. Doesn't taste great, but doable.
Mar 9, 2013 6:37 AM CST
Cool, now my morning coffee and a cigarette can just be gum.
Mar 8, 2013 9:11 PM CST
"not recommended for children or persons sensitive to caffeine. Did the cig warnings work ? How about the doubling of the cig taxes to Discourage kids from buying cigs?