Activists Demand Kraft Stop Dyeing its Mac & Cheese

They say US should get the same version as rest of the world

By Kevin Spak,  Newser Staff

Posted Mar 8, 2013 10:33 AM CST

(Newser) – A pair of food bloggers are taking aim at one of America's most iconic delicacies: Kraft Macaroni & Cheese. Lisa Leake and Vani Hari have as of this writing gathered more than 148,000 signatures on a Change.org petition asking Kraft to stop using food dyes in the product, giving US customers the same dye-free mac & cheese already sold in Europe, USA Today reports. European food safety laws generally forbid or discourage Yellow #5 and Yellow #6, so Kraft has devised a version without them that looks and tastes nearly identical.

Food dyes are used in a host of American groceries, but Leake and Hari say studies have linked them to hyperactivity, allergies, and learning disabilities in kids, and shown that Yellow #5 and #6 in particular can cause cancer. But Kraft points out that the FDA has approved the ingredients; the company says safety and quality are "our highest priority." Leake's reply: "If they say safety is their highest priority, why still use a questionable ingredient that has a warning label when used in Europe?"

This screenshot from Leake and Hari's video shows the UK version of Kraft's mac and cheese alongside the American version.   (YouTube)
« Prev« Prev | Next »Next » Slideshow
Lisa Leake and Vani Hari explain their campaign, and do a quick taste test.   (YouTube)

« Prev« Prev | Next »Next »
My TakeCLICK BELOW TO VOTE
2%
8%
3%
69%
4%
13%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!