Activists Demand Kraft Stop Dyeing its Mac & Cheese
They say US should get the same version as rest of the world
By Kevin Spak, Newser User
Posted Mar 8, 2013 10:33 AM CST
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(Newser) – A pair of food bloggers are taking aim at one of America's most iconic delicacies: Kraft Macaroni & Cheese. Lisa Leake and Vani Hari have as of this writing gathered more than 148,000 signatures on a petition asking Kraft to stop using food dyes in the product, giving US customers the same dye-free mac & cheese already sold in Europe, USA Today reports. European food safety laws generally forbid or discourage Yellow #5 and Yellow #6, so Kraft has devised a version without them that looks and tastes nearly identical.

Food dyes are used in a host of American groceries, but Leake and Hari say studies have linked them to hyperactivity, allergies, and learning disabilities in kids, and shown that Yellow #5 and #6 in particular can cause cancer. But Kraft points out that the FDA has approved the ingredients; the company says safety and quality are "our highest priority." Leake's reply: "If they say safety is their highest priority, why still use a questionable ingredient that has a warning label when used in Europe?"

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Showing 3 of 36 comments
Mar 9, 2013 9:27 AM CST
Mar 8, 2013 11:21 PM CST
It's so easy and cheap to make ones own mac and cheese... but little kids are being fed this Kraft garbage and it's apparently addictive... many kids won't eat the real thing any more. There's something in it that gets them hooked, and it's not wholesome ingredients. There are natural food colorings that could be used in packaged mac and cheese... including paprika, turmeric, and dried tomato powder.
Mar 8, 2013 8:16 PM CST
Nobody wants to eat ugly food. Mac 'n Cheese has to be more orange than yellow. It's entirely made of powder.