Activists Demand Kraft Stop Dyeing its Mac & Cheese

They say US should get the same version as rest of the world

By Kevin Spak,  Newser Staff

Posted Mar 8, 2013 10:33 AM CST

(Newser) – A pair of food bloggers are taking aim at one of America's most iconic delicacies: Kraft Macaroni & Cheese. Lisa Leake and Vani Hari have as of this writing gathered more than 148,000 signatures on a Change.org petition asking Kraft to stop using food dyes in the product, giving US customers the same dye-free mac & cheese already sold in Europe, USA Today reports. European food safety laws generally forbid or discourage Yellow #5 and Yellow #6, so Kraft has devised a version without them that looks and tastes nearly identical.

Food dyes are used in a host of American groceries, but Leake and Hari say studies have linked them to hyperactivity, allergies, and learning disabilities in kids, and shown that Yellow #5 and #6 in particular can cause cancer. But Kraft points out that the FDA has approved the ingredients; the company says safety and quality are "our highest priority." Leake's reply: "If they say safety is their highest priority, why still use a questionable ingredient that has a warning label when used in Europe?"

This screenshot from Leake and Hari's video shows the UK version of Kraft's mac and cheese alongside the American version.
This screenshot from Leake and Hari's video shows the UK version of Kraft's mac and cheese alongside the American version.   (YouTube)
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Lisa Leake and Vani Hari explain their campaign, and do a quick taste test.   (YouTube)

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