Those red equal signs popping up all over Facebook and Twitter in support of gay rights have their share of critics—"meaningless gesture that accomplishes nothing" is a common theme—but Mary Elizabeth Williams at Salon says those critics are missing the point. True, the logo, which is a tweaked version of the regular logo of the Human Rights Campaign, is an easy gesture to make and one that reaches only your Facebook friends instead of, say, a Supreme Court justice or a member of Congress.
"Ultimately, we all know that Antonin Scalia gives zero craps what your avatar is," Williams says, but that's the point: "It’s a statement of love and support to the people who matter most—the ones you call your friends. And it’s a sweet, simple, powerful way of showing that when you take the faces off Facebook, you’re left with a lot of big, open hearts." Click for Williams' full column.