Another key media honcho is leaving Yahoo, the latest casualty of the company’s effort to narrow focus and scale back peripheral operations. Vince Broady was a senior VP and headed Yahoo’s entertainment division. The New York Times Miguel Helft blogs that his departure is no surprise, given a December reshuffling that left him without a clear role. Dozens of Yahoo execs have left recently.
The shrinking media group once aspired to create “original, Hollywood-style content.” Broady was devoted to a project called Brand Universe, which built stand-alone sites for brands like Harry Potter and Star Wars. After promising to create 100 URLs in 2007, only a few actually came to pass. A VP said Brand Universe no longer fits in with Yahoo’s mission.