New Object of Chick-fil-A's Ire: Kale T-Shirts

Trademark Office not buying Vermont guy's bid to patent 'Eat More Kale'

By Michael Franco,  Newser Staff

Posted Apr 23, 2013 12:47 PM CDT

(Newser) – First, Chick-fil-A flapped its way into the gay marriage debate, and now the fast-food giant is again throwing down—this time with a Vermont artist who makes "Eat More Kale" T-shirts. Chick-fil-A contends that the slogan, though spelled correctly, is too close to its own “Eat Mor Chikin” campaign, and has asked Bo Muller-Moore to cut it out. Muller-Moore had responded by seeking his own trademark, the AP reports, which was given a "preliminary no" yesterday by the US Patent and Trademark Office.

Muller-Moore now has six months to appeal the decision, which, he says, could "be a nail in the coffin for 'Eat More Kale.'" For now, though, Muller-Moore reports that all the ruffled feathers at Chick-fil-A have been good for business: He's attracted no shortage of fans—including Vermont's governor—who want to see him pull off an upset.

Bo Muller-Moore built a T-shirt business around the term eat more kale.
Bo Muller-Moore built a T-shirt business around the term "eat more kale."   (AP Photo/Toby Talbot)
Bo Muller-Moore stands in his home studio in Montpelier, Vt. The Vermont man who prints T-shirts urging people to eat more kale has six months to challenge a trademark ruling against him.
Bo Muller-Moore stands in his home studio in Montpelier, Vt. The Vermont man who prints T-shirts urging people to "eat more kale" has six months to challenge a trademark ruling against him.   (AP Photo/Toby Talbot)
Gov. Peter Shumlin, left, with Bo Muller-Moore in Montpelier, Vt. Shumlin is throwing his support behind the Montpelier folk artist who's built his T-shirt business around the phrase eat more kale.
Gov. Peter Shumlin, left, with Bo Muller-Moore in Montpelier, Vt. Shumlin is throwing his support behind the Montpelier folk artist who's built his T-shirt business around the phrase "eat more kale."   (AP Photo/Toby Talbot)
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