New Object of Chick-fil-A's Ire: Kale T-Shirts
Trademark Office not buying Vermont guy's bid to patent 'Eat More Kale'
By Michael Franco, Newser Staff
Posted Apr 23, 2013 12:47 PM CDT
Bo Muller-Moore built a T-shirt business around the term "eat more kale."   (AP Photo/Toby Talbot)

(Newser) – First, Chick-fil-A flapped its way into the gay marriage debate, and now the fast-food giant is again throwing down—this time with a Vermont artist who makes "Eat More Kale" T-shirts. Chick-fil-A contends that the slogan, though spelled correctly, is too close to its own “Eat Mor Chikin” campaign, and has asked Bo Muller-Moore to cut it out. Muller-Moore had responded by seeking his own trademark, the AP reports, which was given a "preliminary no" yesterday by the US Patent and Trademark Office.

Muller-Moore now has six months to appeal the decision, which, he says, could "be a nail in the coffin for 'Eat More Kale.'" For now, though, Muller-Moore reports that all the ruffled feathers at Chick-fil-A have been good for business: He's attracted no shortage of fans—including Vermont's governor—who want to see him pull off an upset.

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Comments
Showing 3 of 26 comments
AustinSpace
Apr 24, 2013 8:54 AM CDT
I wouldn't have even made the connection with Chik-fil-A. Now I associate them with inequality AND frivolous lawsuits.
metalkiwis
Apr 23, 2013 9:25 PM CDT
I guess my Eat More Pussy shirts will never be patented. Stupid patent office.
793tango
Apr 23, 2013 7:34 PM CDT
I don't see a lot of similarity between 'Eat Mo' Chikin and 'Eat More Kale'.