Netflix Now Has More Subscribers Than HBO It also introduces new $12 'family plan' By Kevin Spak, Newser Staff Posted Apr 23, 2013 12:33 PM CDT 6 comments Comments This July 20, 2010 file photo shows a Netflix customer turns on Netflix in Palo Alto, Calif. (AP Photo/Paul Sakuma) (Newser) – Qwikster? What's a Qwikster? Netflix appears to have solidly put that debacle behind it, posting a strong earnings report yesterday that included this interesting tidbit: Netflix now has 29.17 million paid subscribers. That, Forbes observes, is more than HBO, which at the end of last year reported 28.7 million subscribers. So if Netflix were a premium television channel, it would be No. 2, behind Encore. Netflix followed up the report today by announcing a new "family plan" that, for $11.99 a month, will allow up to four people to stream content simultaneously. The current $7.99 streaming package only allows up to two simultaneous viewers. In other Netflix news, its subscribers watched a whopping 4 billion hours in the first quarter of this year.