VH1 Loses Creator of Hit Shows
Hirschorn decamps network to start production company
By Nick McMaster,  Newser Staff
Posted Jan 17, 2008 3:38 PM CST
Original Programming, Michael Hirschorn (second left), Director, Lauren Lazin (middle), Lisa Lopes' mother, Wanda Lopes-Coleman (third right), sister, Reindrop Lopes (second right), and brother Ronald...   (Getty Images)
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(Newser) – VH1 programming VP Michael Hirschorn—the brains behind "Flavor of Love" and other hit shows that turned around the once-sleepy network—is leaving to start a new company centered on unscripted programming. The Hollywood Reporter writes that Ish Entertainment has secured a first-look deal with MTV Networks' Music Group, which encompasses Country Music Television and Logo in addition to MTV and VH1.

VH1 moved programming executives Jeff Olde and Ben Zurier up the ladder, and also announced a raft of new shows today. Among the programming set for production: a reality game show to hire an assistant for rapper/impresario/juggernaut P. Diddy; "Celebracadabra," a celebrity magician competition, and “ego trip’s Miss Rap Supreme," a search for the "next great female MC."