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FRIDAY, NOVEMBER 27, 2009
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VH1 Loses Creator of Hit Shows

Hirschorn decamps network to start production company

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(Newser) – VH1 programming VP Michael Hirschorn—the brains behind "Flavor of Love" and other hit shows that turned around the once-sleepy network—is leaving to start a new company centered on unscripted programming. The Hollywood Reporter writes that Ish Entertainment has secured a first-look deal with MTV Networks' Music Group, which encompasses Country Music Television and Logo in addition to MTV and VH1.

VH1 moved programming executives Jeff Olde and Ben Zurier up the ladder, and also announced a raft of new shows today. Among the programming set for production: a reality game show to hire an assistant for rapper/impresario/juggernaut P. Diddy; "Celebracadabra," a celebrity magician competition, and “ego trip’s Miss Rap Supreme," a search for the "next great female MC."

Original Programming, Michael Hirschorn (second left), Director, Lauren Lazin (middle), Lisa Lopes' mother, Wanda Lopes-Coleman (third right), sister, Reindrop Lopes (second right), and brother Ronald Lopes (R), take a photo on April 19, 2007 in Atlanta, Georgia. (Photo by Annette Brown/Getty Images)
Original Programming, Michael Hirschorn (second left), Director, Lauren Lazin (middle), Lisa Lopes' mother, Wanda Lopes-Coleman (third right), sister, Reindrop Lopes (second right), and brother Ronald...   (Getty Images)
VH1 Executive V.P. Original Programming, Michael Hirschorn (L), Director, Lauren Lazin (middle), and Executive Producer, Bob Abramson (R) arrive at the Atlanta Film Festival for VH1's premier of 'Last Days of Left Eye'on April 19, 2007 in Atlanta, Georgia. (Photo by Annette Brown/Getty Images)
VH1 Executive V.P. Original Programming, Michael Hirschorn (L), Director, Lauren Lazin (middle), and Executive Producer, Bob Abramson (R) arrive at the Atlanta Film Festival for VH1's premier of 'Last...   (Getty Images)
Director, Lauren Lazin (L), and VH1 Executive V.P. Original Programming, Michael Hirschorn (R), arrive at afterparty on April 19, 2007 in Atlanta, Georgia. (Photo by Annette Brown/Getty Images)
Director, Lauren Lazin (L), and VH1 Executive V.P. Original Programming, Michael Hirschorn (R), arrive at afterparty on April 19, 2007 in Atlanta, Georgia. (Photo by Annette Brown/Getty Images)   (Getty Images)
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