Despite actress Katherine Heigl's undeniable appeal, her first role as a leading lady is in a film of such little consequence "that seeing it and skipping it are the exact same thing," writes Robert Wilonsky of the Village Voice. In 27 Dresses, Heigl plays Jane, a perennial bridesmaid who's got a major crush on her boss (Ed Burns), who, unfortunately, falls for Jane's blonde-bombshell sister (Malin Akerman).
"Heigl is the perfect romantic comedy lead—she's attractive, energetic, likeable, and willing to get raunchy if needed," writes James Berardinelli of ReelViews. By contrast, Aline Brosh McKenna's script "brings absolutely nothing new to the wedding movie table," says the Hollywood Reporter's Michael Rechtshaffen. And, he says, "matters aren't helped any by Anne Fletcher's flat, pedestrian direction."