Apple's iOS 7 Overhaul Likely Sleek—and Late
New design guru giving software a makeover
By Ruth Brown, Newser Staff
Posted May 1, 2013 10:08 AM CDT
An iPhone 4 and iPad 3.   (AP Photo/Karly Domb Sadof)

(Newser) – Apple's next mobile operating system, iOS 7, is supposed to be in the sweaty palms of Mac fanboys as early as September. But—at least within the company—deadlines are being pushed back as the company's new design visionary, Jonathan Ive (who recently made the Time 100 list), makes big overhauls to the look of the software, Bloomberg reports.

Many of the iOS logos and programs haven't changed aesthetically since the iPhone was released in 2007. Insiders say the new look will be less shiny and glossy, and rely less on "skeuomorphs" (designs made to imitate their real-world counterparts, like the wooden shelves on the Newsstand app, or the radio mic on Voice Memos), in favor of the "flat" look employed by Microsoft on its Windows Phone, 9to5Mac says. But while the look might be different, the ease of use is not—9to5Mac says there's no learning curve involved in the new iOS.

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Showing 3 of 8 comments
May 2, 2013 12:59 AM CDT
Now if you could only make a phone call on it?
May 1, 2013 6:04 PM CDT
iAndroid, most likely
May 1, 2013 10:30 AM CDT
A common business tactic: Keep things the same if you're on the top. Then when the competition gets closer to your market share (or overshadows you because of their business model [i.e. flooding the market with cheaper phones from different manufacturers with one OS]), then you change things like you probably should have a couple years ago. I don't see how this is abnormal or worth ridicule. Look how long Windows Machines were almost 90% of the PC market. They didn't shake things up because it would have disrupted their careful formation of an empire. It hurt them, eventually, as it will (is?) with Apple, but no one business is getting everything right for absolutely everyone. If that was true for ANY company, then we'd all be using Hoover vacuums and nothing else, or all driving Toyota cars and nothing else. To pretend that personal preference and financial consideration isn't a HUGE part of business is to essentially be a 'fanboy' of whatever company you prefer.