If Pats Win, So Do Networks, NFL

Super Bowl ratings would be even better than normal
By Kevin Spak,  Newser Staff
Posted Jan 18, 2008 12:59 PM CST
Green Bay Packers quarterback Brett Favre reacts to a touchdown during the first half of an NFL divisional playoff football game against the Seattle Seahawks Saturday, Jan. 12, 2008, in Green Bay, Wis....   (Associated Press)
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(Newser) – Sorry, San Diego, but the NFL is rooting for the Patriots. New England and its pursuit of perfection have racked up historic ratings all season: the Patriots' final regular-season game was the most watched TV program of the season, and the highest-rated NFL game since 1995.  If they beat the Chargers, Fox might wind up with the most watched Super Bowl of all time, MarketWatch reports.

Either potential Pats opponent would be money in the bank for Fox. It’s hard to go wrong with the Giants, who would have major underdog appeal and a built-in bonanza in the New York market. But NFL marketing types are really salivating over a Packers-Patriots matchup, pitting ageless Sportsman of the Year Brett Favre against MVP Tom Brady.