Limbaugh Threatens to Bolt Network Over Ad Slump
He doesn't like being blamed for falling sales
By Rob Quinn, Newser Staff
Posted May 6, 2013 2:42 AM CDT
Rush Limbaugh speaks during a ceremony inducting him into the Hall of Famous Missourians last year.   (AP Photo/Julie Smith)

(Newser) – Was the advertiser boycott over Rush Limbaugh's "slut" comment last year behind a slump in ad sales at the broadcaster that carries his show? The host is so outraged by the mere suggestion that he's threatening to leave flagship station WABC and its parent company Cumulus Media, sources tell Politico. If Limbaugh does leave Cumulus, 40 stations in 36 markets would lose the rights to his show, creating a huge talk-radio shakeup as he seeks replacements.

In an earnings call this March, Cumulus CEO Lew Dickey said the company was still losing money because of Limbaugh's comments. "There has been residual hangover ... in terms of advertisers sitting out," he said. "That’s something that we are dealing with on an ongoing basis." A source close to the Rush Limbaugh Program, however, says Dickey is trying to blame Limbaugh for his own revenue problems. "It’s not a single show issue ... it’s a failure of the entire station," the source says. "And trying to blame Rush for that is not much of a business partnership."

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Showing 3 of 105 comments
HonkUSA
May 12, 2013 8:27 AM CDT
Wake up 'Curly' , the other 2 stooges already got dumped ..... Moe , AKA Mitt the twit and Larry , AKA , Donald ............ SORRY SIR !, ' THE DONALD ' .
JoeNobody
May 11, 2013 10:50 PM CDT
Yeah, yeah, yeah, goodbye Rush, dont let the screen door slap your big fat a** on the way out the door.
loyalamerican
May 11, 2013 6:30 PM CDT
Don't know what he has against sluts. That's the only girls that will go out with him.