When you think "streaming video," Target is probably not the first name you think of—or the fiftieth. But the retail giant is hoping to change all that; it's currently beta testing a Netflix-esque service that, the Target Ticket site proclaims, provides "instant access to 15,000 titles, new releases, classic movies, and next-day TV." Right now, only Target employees can access the site, the Minneapolis Star-Tribune reports, and the company has declined to provide any other details beyond confirming its existence.
The move echoes Walmart's attempt to crack the streaming market by acquiring Vudu in 2010. That service, of course, has done precious little to dislodge Netflix's stranglehold on the market.