100M Facebook Users Are Not Human

Site including pets and brands in user data

By Ruth Brown,  Newser Staff

Posted May 18, 2013 3:25 PM CDT

(Newser) – Apparently not everyone on Facebook has an actual face. A new analysis of Facebook user data has found that of the site's much-boasted-about 1 billion users, only 889.3 million of them are actual people, reports Quartz. The other 100 million? Probably brands, pets, parodies and kitchen appliances. Yet Facebook is still including those accounts in its "active monthly user" figures. Facebook claimed recently that its active users had hit 1.1 billion, reports TechCrunch. But the study says that won't actually happen with real, live human beings until 2014.

A worker looks at reviews at Facebook headquarters in Menlo Park, Calif.
A worker looks at reviews at Facebook headquarters in Menlo Park, Calif.   (AP Photo/Paul Sakuma, File)
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