First Tumblr, now Hulu? On the heels of its billion-dollar acquisition of the blogging site, Marissa Mayer's Yahoo has put in an offer for the video-streaming site, reports AllThingsD. This time, however, Yahoo has some serious competition, with the likes of DirecTV, Time Warner Cable, private-equity firm KKR, and an investment team led by former News Corp exec Peter Chernin among those in the mix, reports Reuters and Bloomberg.
How much the suitors are bidding isn't clear, reports the Wall Street Journal, which says it will take weeks to work through the offers given the complications involved with broadcasters licensing their shows to Hulu. A range of outcomes is possible, from no sale at all, to a bidder taking a minority stake, to a bidder taking over entirely. Hulu is currently owned by News Corp, Walt Disney, and Comcast, the parent companies of Fox, ABC, and NBC.