Lady in Red? Might Be Fertile
New study finds women at peak fertility more likely to wear red, pink
By Evann Gastaldo, Newser Staff
Posted May 28, 2013 2:05 PM CDT

(Newser) – Today's entry in the Things You Never Thought to Research category: In a new study, women who were wearing red or pink were more likely to be at the peak of their fertility cycles than those wearing other colors. And not just a little bit more likely, but three times more likely, LiveScience reports. Researchers asked 124 women ages 18 to 47 about their shirt colors and the timing of their last periods in order to come by the results.

Why red? Researchers posit that, much like certain animals who put on displays during fertile periods in order to attract mates, wearing red clothing could be an attempt to attract attention—be it conscious or subconscious. But before anyone hauls out that little red dress, researchers say that more study is needed.

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Showing 3 of 16 comments
May 31, 2013 12:08 AM CDT
Coincidental maybe, but there's a pink Victoria Secret ad right below the article. Does wearing brown mean you crapped yer pants, or about to crap yer pants?
May 29, 2013 6:40 PM CDT
I shall now be avoiding women wearing red or pink!
May 29, 2013 6:33 PM CDT
Everyone knows it's the male of a species that must attract females for mating. These people are researching the wrong gender. All a female human must do is ask the male, "How about it?"