Cook: New Apple Game-Changers Are on Deck

He hints at a move into wearable electronics

By Rob Quinn,  Newser Staff

Posted May 29, 2013 2:51 AM CDT | Updated May 29, 2013 4:24 AM CDT

(Newser) – Apple hasn't been having such a great year but CEO Tim Cook says the company will continue to come up with new innovations—in the field of consumer electronics, not tax-dodging. Speaking at the All Things Digital conference, Cook says Apple will release "several more game-changers" and signaled that wearable electronics might be among them, Reuters reports. Wearable computers is a "profoundly interesting" area that is "ripe for exploration," he said.

Apple stock has plummeted 44% since last September, wiping a whopping $280 billion off its market value, but Cook said the company has "absolutely not" lost its cool factor, CNET reports. "For us, winning has never been about making the most," he said. "We make the best phone, we don't make the most phones." He said he has a "grand vision" for television, but declined to go into more detail, and confirmed that an overhaul of its iOS mobile software will be unveiled next month.

Apple hasn't lost its cool, Tim Cook insists.
Apple hasn't lost its cool, Tim Cook insists.   (AP Photo/Marcio Jose Sanchez, File)
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