Cook: New Apple Game-Changers Are on Deck
He hints at a move into wearable electronics
By Rob Quinn, Newser Staff
Posted May 29, 2013 2:51 AM CDT
Updated May 29, 2013 4:24 AM CDT
Apple hasn't lost its cool, Tim Cook insists.   (AP Photo/Marcio Jose Sanchez, File)

(Newser) – Apple hasn't been having such a great year but CEO Tim Cook says the company will continue to come up with new innovations—in the field of consumer electronics, not tax-dodging. Speaking at the All Things Digital conference, Cook says Apple will release "several more game-changers" and signaled that wearable electronics might be among them, Reuters reports. Wearable computers is a "profoundly interesting" area that is "ripe for exploration," he said.

Apple stock has plummeted 44% since last September, wiping a whopping $280 billion off its market value, but Cook said the company has "absolutely not" lost its cool factor, CNET reports. "For us, winning has never been about making the most," he said. "We make the best phone, we don't make the most phones." He said he has a "grand vision" for television, but declined to go into more detail, and confirmed that an overhaul of its iOS mobile software will be unveiled next month.

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Showing 3 of 12 comments
May 29, 2013 12:23 PM CDT
Several game changers like the iPad 3 and the iPhone 6. Same crap, but with a different name!
May 29, 2013 9:57 AM CDT
You mean like paying the going rate on all future US taxes or does he mean he'll be brining jobs back home from China or maybe both. Apple now has a huge publicity problem (greed) that will be hard to recover from. I know I don't want any of their products anymore.
May 29, 2013 9:12 AM CDT
"Made the best phone...' past tense. The Galaxy is far and away the better phone now. And there is virtually no difference between an iPad and any Android tablet now. Apple has lost the 'cool' factor and Cook is reduced to announcing 'Vaporware' to keep people interested.