It's the happening social media app that swept through high schools across the country, and now it's coming for … Wall Street? Yes, financiers are going absolutely nuts for Snapchat, the service that lets you send photos, with messages attached, that will self-destruct soon after they arrive, sources tell New York. "It's absolutely blowing up right now," says one ex-banker. "People are generally sending shots of cubicles, laptops, airports, and other motifs of corporate life."
The real draw for bankers appears to be that Snapchat doesn't leave a trail that could fall into the hands of, say, an unamused boss or regulator—though the sources seem to indicate that it's mostly juvenile antics, rather than financial chicanery, that gets Snapchatted about. "Everyone Snapchats weird s---," says one young banker involved in a Hamptons house-share. "We can all see them, laugh at them, and confidentially show them to people that won't fire us."