Innocent BBQ Joint Hit by Deen Fallout

Smithfield’s Chicken 'N Bar-B-Q gets 'intense' messages

By Ruth Brown,  Newser Staff

Posted Jun 26, 2013 1:14 PM CDT

(Newser) – Leave Smithfield’s Chicken 'N Bar-B-Q alone. It isn't the same Smithfield that dropped Paula Deen in the wake of her racism scandal. One is a small restaurant chain from Smithfield, NC. The other is a huge pork producer from Smithfield, Va. But that distinction hasn't stopped the BBQ joint from facing a torrent of abuse for the ham producer's having dumped the former Food Network star as its spokesperson, Triangle Business Journal reports. "I guess people have really embraced her, because these messages are a lot more ... I don’t want to say venomous, but a lot more intense," says the company's owner. Meanwhile, Deen was busy apologizing on the Today show this morning.

In this publicity image released by NBC, celebrity chef Paula Deen appears on NBC News' "Today" show, wednesday, June 26, 2013 in New York. Deen dissolved into tears during a "Today" show interview Wednesday...   (AP Photo/NBC, Peter Kramer)
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