Apple Applies for 'iWatch' Trademark

Application was submitted June 3 in Japan

By Evann Gastaldo,  Newser Staff

Posted Jul 1, 2013 7:52 AM CDT

(Newser) – Rumors about an "iWatch" have been floating for a while now, and Apple applied for a "smartwatch" patent in February. Today, even more confirmation that the device is coming: Apple applied for an "iWatch" trademark in Japan, a patent official tells Reuters. The trademark application was submitted June 3 and would cover "computers, computer peripherals, and wristwatches." No word yet from Apple, but Tim Cook mentioned wearable products last month. Though it's certainly a potentially hot area, he noted, "There's nothing that's going to convince a kid who has never worn glasses or a band or a watch to wear one, or at least I haven't seen it."

Over at Forbes, Ewan Spence is relatively unimpressed. "A world where everyone sports a computer on their wrist? Apple fanatics can see it, but I’m not so sure. I think this is less a ‘take over the world’ product, more another ‘hobby’ to see what’s going on in a new space," he writes, comparing the watch to Apple TV. "Admittedly," he concurs, "it will be a hobby that will shift hundreds of thousands of units."

Apple CEO Tim Cook speaks during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco.
Apple CEO Tim Cook speaks during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco.   (AP Photo/Eric Risberg)
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