Zynga CEO Hands Power to Xbox Chief

Pincus steps aside as gaming firm flounders

By Rob Quinn,  Newser Staff

Posted Jul 2, 2013 12:03 AM CDT

(Newser) – After a disastrous year and a major round of layoffs, Zynga has decided its founding CEO is no longer the person for the job. The social gaming firm behind titles such as FarmVille has chosen Don Mattrick, the current chief of Microsoft's Xbox division, to replace Mark Pincus at the helm, All Things Digital reports.

"Don is unique in the game business," Pincus, who will remain as chairman, said in a statement. "He can execute in multiple domains—hardware, software, and network." Mattrick, a hardcore gamer with a solid business record, will be tasked with turning the company around, though some analysts say his lack of experience in mobile gaming could be a problem, the New York Times notes.

Zynga's new CEO Don Mattrick, right, with Zynga's founding CEO Mark Pincus.
Zynga's new CEO Don Mattrick, right, with Zynga's founding CEO Mark Pincus.   (AP Photo/GlobeNewswire)
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