Young Engineers: Toy Chain Busts Gender Stereotypes

Girls invade the 'pink aisle' for GoldieBlox

By John Johnson,  Newser Staff

Posted Jul 5, 2013 2:46 PM CDT

(Newser) – A new ad from a new company called GoldieBlox is drawing rave reviews for its stereotype-busting premise: It shows little girls invading the "pink aisle" of a toy store to demand toys that set them on the path toward becoming engineers and scientists, reports... More »

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