Japan Will Sell More Adult Diapers Than Baby Diapers by 2020
Aging population drives incontinence market growth
By Ruth Brown, Newser Staff
Posted Jul 13, 2013 4:56 PM CDT
Japanese wave after modeling the latest styles of adult diapers during a show in Tokyo.   (AP Photo/David Guttenfelder)

(Newser) – Hot stock tip: the market for "incontinence products" in Japan is a $1.4 billion-per-year industry, and it's growing at 6-10% a year, thanks to the country's aging population, reports Japanese newspaper Nikkei, per Quartz. Japan has the highest percentage of people over the age of 65 in the world, and adult diapers are set to outsell baby diapers by the year 2020, according to the country's biggest diaper maker. Added bonus? You can charge 2.5 times more for the adult versions.

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Showing 3 of 16 comments
Jul 17, 2013 4:56 AM CDT
Oh, man, did I really need to know this??
Jul 15, 2013 6:55 AM CDT
This is a result of centuries of infanticide. Japan like many other countries used to kill female babies.
Jul 14, 2013 2:50 PM CDT
Jan 22, 2013: And the award for compassion showed by a politician when talking about a touchy issue goes to Japan's finance minister Taro Aso. While addressing the heavy state costs of medical care for the elderly, he said: "I would wake up feeling increasingly bad knowing that treatment was all being paid for by the government. The problem won't be solved unless you let them hurry up and die." He also referred to elderly people who can't feed themselves as "tube people." http://www.guardian.co.uk/world/2013/jan/22/elderly-hurry-up-die-japanese