Coming to Louisville: Fancy KFC
'KFC eleven' will ditch Colonel Sanders, chicken on the bone
By Newser Editors and Wire Services
Posted Jul 17, 2013 2:12 PM CDT
You won't be seeing Colonel Sanders at the new KFC...   (AP Photo/Andy Wong)

(Newser) – In an effort to appeal to the 20- and 30-somethings who prefer Chipotle and Panera to McDonald's and Burger King, KFC is tossing out the bones and the quaint image of founder Col. Harland Sanders as it gets ready to test a slightly more upmarket restaurant. The fried chicken chain says it's opening a location called "KFC eleven" early next month near its headquarters in Louisville, Ky., one that will serve flatbread sandwiches, rice bowls, salads, and only boneless pieces of its Original Recipe chicken.

The restaurant's exterior won't feature Sanders, whose bespectacled, white-bearded likeness has long been front-and-center at traditional KFC locations. But the name of the test restaurant is a reference to the 11 herbs and spices Sanders used in the original recipe. John Cywinski, president of KFC, said in an interview that people often equate KFC with "buckets of fried chicken on the bone," primarily as a dinner or weekend option. He said the company hoped to use the new test location to learn how it can update its offerings and draw in a broader customer base, particularly women.

Copyright 2016 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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Showing 3 of 21 comments
CaptRhan
Jul 21, 2013 8:19 AM CDT
Bojangles ,Popeye's and Churches are marketed for the negro crowd while KFC was for the white population. Now KFC want's some of that DARK meat to eat. What a shame I hope it doesn't do well we whites like KFC and don't like to go to darktown for chicken cause it's just toooo nasty ...what pigs they are
dawnarun
Jul 18, 2013 5:53 AM CDT
Boneless meat is so weird. Why throw away all the flavorful bits?
K.KRANK
Jul 17, 2013 9:55 PM CDT
Ah that ain't right. Are they getting rid of the big buckets? 'Cuz those big buckets with the little containers of mashed potatoes & gravy & biscuits & cole slaw & the corn-on-the-cob, damn, that's some good greasy fast food, mm-mmm.