Twinkies' near-death experience may have ultimately been a good thing: Hostess Brands says demand for Twinkies and CupCakes is at a record high since the snack cakes returned to shelves just days ago. The Twinkies are a bit smaller than before (38.5 grams per cake, down 4 grams from their previous weight), but that hasn't shrunk their popularity. Hostess says sales of its products are seven times greater than historic levels.
Orders are three to six times greater than its production capacity, even though it is running bakeries at maximum levels. Numerous retailers told Hostess this week that they had sold out of the snack cakes within hours of them being displayed.