Taco Bell Ditching Kids' Meals
It's a national fast-food first
By Matt Cantor, Newser User
Posted Jul 24, 2013 2:56 AM CDT
This Wednesday, June 6, 2012, file photo shows a Taco Bell restaurant in Richmond, Va.   (AP Photo/Steve Helber)

(Newser) – Taco Bell is making a run from the kids' meals side of the fast-food business, and by next year will be the first national chain to ditch the food-and-toy offerings. The impact on sales will be "insignificant," says CEO Greg Creed, and USA Today puts the figure at half of 1% of all sales. (NPR puts the figure at 10% for McDonald's.) "Kid's meals and toys simply no longer make sense for us to put resources behind." And, besides, they don't fit with the chain's image, says Creed: "It's fairly inconsistent for an edgy, twentysomething brand to offer kids meals."

Activists are already applauding. "Taco Bell is taking a constructive step forward by no longer using toys to encourage kids to pester their parents to go to a restaurant," says the Center for Science in the Public Interest. But the group is not without concerns, chief among them: Will kids now start eating adult meals? "It's not as if its adult menu is full of health food." Taco Bell will begin phasing out kids' meals at some stores this month. Taco Bell's parent company also owns Pizza Hut and KFC; the latter will keep such offerings as the Li'l Bucket Kids Meal—just not with toys included, CNNMoney reports. It will instead feature a National Geographic trivia card.

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Showing 3 of 22 comments
HMD-SMD-ITY
Aug 5, 2013 6:00 PM CDT
Tried to give my black lab a taco bell taco one time. No, it was not my choice but family visited and got in late and had stopped there and asked if I wanted a couple of them. I said, "Really, I don't eat dog food tacos." I had removed all the lettuce because I know it would have upset his stomach. He already had issues from everybody else giving him people food so we were dealing with those issues. So I go outside with just one taco and lay it in his bowl on the back porch. He walks up to it, smells it, and then looks at me with a "Really, of all the junk you have tried to feed me you want me to consume this piece of ....." He ignores it and I apologize to him and toss it in the trash bin. I bring him out a a piece of beg-in strips and he says," now that's better...."
crankydude
Jul 28, 2013 4:43 PM CDT
The cause of all disease is being born. But how else can you bestow upon your precisely two kids the perfect, selfless blessing of life here on earth! Talk about cranky.
McGturtle
Jul 24, 2013 10:30 PM CDT
They haven't had kids meals at my local Taco Bell for a couple years now