Lone Ranger a $160M Loss for Disney
Johnny Depp blames the critics
By Ruth Brown, Newser Staff
Posted Aug 7, 2013 8:09 AM CDT
This publicity image released by Disney shows Johnny Depp as Tonto, left, and Armie Hammer as The Lone Ranger.   (AP Photo/Disney Enterprises, Inc., Peter Mountain)

(Newser) – Who was that masked man, anyway? Perhaps it would have been better if Disney never found out. The company yesterday announced it has projected it will lose $160 million to $190 million on flop The Lone Ranger, which earned just $29 million in the US and Canada in its opening weekend (you may or may not recall it was absolutely slaughtered by Despicable Me 2), the BBC reports. Disney's CEO acknowledged that "high-cost, tent-pole films" were a risk, but that the company still believes "the tent-pole strategy is a good strategy," Reuters reports.

But others involved in the film have been less conciliatory in their response to the news, blaming critics for the box office failure, the Guardian reports. "I think the reviews were written seven to eight months before we released the film," says star Johnny Depp. "[The critics] had expectations that it must be a blockbuster. I don't have any expectations of that. I never do." "I think they were reviewing the budget, not reviewing the movie," says producer Jerry Bruckheimer. (That budget was $225 million, by the way.) Rolling Stone film critic Peter Travers offered an alternative explanation. "Why is The Lone Ranger such a huge flop at the box office?" he says. "Because the movie sucks, that's why."

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Aug 12, 2013 11:56 PM CDT
I think Johnny Depp should have been the Lone Ranger! There you have it. The movie would have grossed more. However, it seems like that pirate character has snagged or type-cast Johny as a character actor and Tonto was more appropriate for him. The make-up and costume design certainly will be among one of the nominations for an Oscar. Maybe the casting folks should have looked for an American Indian to play the role of Tonto. Why can't we quit insulting them!
Aug 10, 2013 7:51 PM CDT
Perhaps one must be as 'vintage' as myself (age 82) to truly appreciate the comedy I found in the Movie. Johnny Depp's portrayal of Tonto was 'classic' in my book. Since the original Tonto rarely spoke at all, (other than 'Kemosabe (sp?) I thought his comments (whether scripted or improved) were hilarious. True, the story bounced around between realistic, humorous, fantasy and the down right IMPOSSIBLE, but the not cheap popcorn must have given me a 'special' ability to stay on top of a VERY entertaining 'roller coaster' (or should I say 'train') ride. I am surprised that money alone determined the success of the film. The mostly 'senior' audience attending the discounted afternoon matinee laughed and clapped with me. I can safely speak for that audience. "We were all thoroughly entertained". But then we had the maturity of a 'distant past' with which to compare it.
Aug 9, 2013 1:23 AM CDT
They just don't know how to make movies anymore. THE END.