CBS' Brawl With Time Warner Will Soon Look Quaint
CBS could already cut out the middleman and sell online now, says Holman W. Jenkins Jr.
By Ruth Brown, Newser Staff
Posted Aug 14, 2013 10:31 AM CDT
The Time Warner Center is shown in New York.   (AP Photo/Mark Lennihan, file)

(Newser) – While Time Warner Cable and CBS fiddle, the traditional TV industry is burning down around them. CBS may still want cable distribution for now, but if it really wanted to, writes Holman W. Jenkins Jr. in the Wall Street Journal, it could cut out the middleman right now and begin selling CBS "directly to anybody with a web connection." We already know where the TV industry is headed, and that's online. "The real question," says Jenkins, "is whether cable's channel-bundling middleman role will go away quickly or slowly."

Cable providers like TWC are already deriving increasingly more of their profits from the web rather than TV. The future, he predicts, will be one where viewers only pay for how much they watch, and one where video is just part of our constantly connected lives, as our brains become one with "the Internet cloud." "CBS doesn't need a retrans agreement," writes Jenkins. "It just needs to put up an app in the app store." Click to read his full column.

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Aug 15, 2013 8:41 AM CDT
What has CBS got that anyone really wants to see? What shows they do have are re-broadcast over and over on several other channels.
Aug 15, 2013 12:07 AM CDT
Other cable companies are already paying CBS for the right to carry their signal--I'm sure there's some kind of exclusivity clause in these contracts that would prevent CBS from just putting a feed on the Internet.
Aug 14, 2013 12:55 PM CDT
No one likes the cable companies so let's just move everything on-line. Sounds simple enough but not so fast; who has the best on-line, internet service --- the cable companies. The cable companies are obviously one step ahead in this on-going saga.