The king of beers apparently reigns supreme in an area it may not want to rule over. In a pilot study of 105 people who were seeking treatment at a Baltimore ER and had been drinking, 15% named Budweiser as the alcoholic beverage they had consumed. That percentage stands in contrast to Bud's national market share: 9%. Others on the list in the small study included Steel Reserve, Colt 45, Bud Ice, and King Cobra, NBC News reports; 46% of patients named one of those beverages, though together they have just a 2.4% market share. (Vodka, gin, brandy, and cognac were also "overrepresented," notes NBC.)
While the study was too small to produce definitive conclusions and was conducted in a mainly black neighborhood (a sample from another area might surface different brands), the big takeaway is that such a study is actually doable, says its director. "The Federal Trade Commission, in reports, and in personal communication with me, said this kind of research cannot be done," he says. "The National Institute on Drug Abuse gave me similar pushback."