King of Beers Among ER Patients: Budweiser
Of injury-related visits involving booze, it was most cited as the booze involved
By Arden Dier, Newser Staff
Posted Aug 16, 2013 9:28 AM CDT
Bottles of Budweiser beer are seen at the Stag Brewery in London.   (AP Photo/Kirsty Wigglesworth, File)

(Newser) – The king of beers apparently reigns supreme in an area it may not want to rule over. In a pilot study of 105 people who were seeking treatment at a Baltimore ER and had been drinking, 15% named Budweiser as the alcoholic beverage they had consumed. That percentage stands in contrast to Bud's national market share: 9%. Others on the list in the small study included Steel Reserve, Colt 45, Bud Ice, and King Cobra, NBC News reports; 46% of patients named one of those beverages, though together they have just a 2.4% market share. (Vodka, gin, brandy, and cognac were also "overrepresented," notes NBC.)

While the study was too small to produce definitive conclusions and was conducted in a mainly black neighborhood (a sample from another area might surface different brands), the big takeaway is that such a study is actually doable, says its director. "The Federal Trade Commission, in reports, and in personal communication with me, said this kind of research cannot be done," he says. "The National Institute on Drug Abuse gave me similar pushback."

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Showing 3 of 20 comments
Aug 16, 2013 9:59 PM CDT
Colt 45 making it on this list does not surprise me.
Aug 16, 2013 7:22 PM CDT
The question shouldn't have been how many Ice Cube impersonators drank beer, but how many 40's they drank. After that, you can then suggest a course of treatments.
Aug 16, 2013 6:27 PM CDT
A study at Baltimore ER?? Quite an extrapolation to conclude anything from this!