Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Guy Buys $123 Safe on eBay, Finds $26,000 Inside Seller tries to get half the cash back, fails »

Time For Business to Listen Up

Tuning into sound yields surprising results in productivity and sales

By J. Kelman,  Newser User

Posted Apr 27, 2007 11:00 AM CDT

(Newser) – Companies that aren't tuning in to the business implications of sound are missing a beat, the Economist writes. And there are a lot of them. Sound affects everything from office productivity (noisy open-floor plans diminish it) to how much customers buy (slow music makes people linger longer).

Firms that are listening up include Intel, whose "sonic logo"—the three-note ping consumers hear at the end of commercials—has been a successful branding tool for the chip-maker. And BAA, which runs several airports in the UK, saw sales in its terminals rise 10% after it introduced a calming "soundscape."

Exterior view of Intel headquarters in Santa Clara, Calif., Monday night, April 16, 2007. Intel Corp. is expected to release quarterly earnings on Tuesday, April 17, 2007. (AP Photo/Paul Sakuma)
Exterior view of Intel headquarters in Santa Clara, Calif., Monday night, April 16, 2007. Intel Corp. is expected to release quarterly earnings on Tuesday, April 17, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
Japanese violinist Taro Hakase poses next to the world's smallest...
Japanese violinist Taro Hakase poses next to the world's smallest...   (Getty Images)
« Prev« Prev | Next »Next » Slideshow
Audio branding pop quiz   (intentionalaudioid (YouTube))

« Prev« Prev | Next »Next »
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

EU Fines Intel Record $1.45B

Spam Thrives in Tough Times

Disney Goes Native in New Markets


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne