Newcastle Sells for $15.2B

So says MillerCoors, which has a lot riding on it

(NEWSER) - Men guzzle way more beer, but women seem to have a better nose for it. One major brewer—SABMiller, which makes Miller and Coors, among other brands—has concluded that women are better able to discern when a batch is skunky or just right, and as a result, the company has beefed up its arsenal of female tasters, reports the Wall Street Journal . More»

Union digging in over 'need to keep our beer'

(NEWSER) - It's perhaps an enviable problem to have, but workers and management at Copenhagen's Carlsberg brewery are still facing off over the right to crack a cold one on the clock. Workers went on strike this week after Carlsberg limited the century-old privilege to a mere three pints during lunch hour. "We need to keep our beer," one worker tells the Wall Street Journal . "I need a beer when I take a cigarette break." More»

Brewery limits drinks to the lunch hour

(NEWSER) - Up to 800 workers at the Carlsberg brewery in Denmark struck for a second day today after management decided they could drink beer only at lunch time. Apparently, drinking three beers—other than those consumed at lunch—is a longstanding tradition at the brewery, and not one employees are willing to give up lightly. “Because of that, the warehouse staff went on strike yesterday, with other staff striking in sympathy,” a Carlsberg representative tells the Irish Times . More»

Burnt, undrinkable 1937 bottle could be most expensive ever sold

(NEWSER) - “You wouldn't want to drink it,” the auctioneer tells the BBC . “It is probably quite putrid to taste.” And yet, if the bottle of beer sells as expected, it will be the most expensive ever bought. Why? It’s a Lowenbrau rescued from the smoldering ruins of the Hindenburg by a New Jersey firefighter in 1937 and then buried for safekeeping. The label’s a bit charred, but the logo is still discernible, and it’s expected to go for more than $8,000. More»

(NEWSER) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :

• Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
• Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers, but respect authority.
• Michelob Ultra: Marked by a sense of superiority, high-self esteem—basically, a high-powered yuppie.