Amazon Unveils Thinner, Faster Kindles
Pundits think they're a 'real threat' to iPad
By Kevin Spak, Newser User
Posted Sep 25, 2013 7:40 AM CDT
Jeff Bezos holds up the all-new Kindle Fire HDX 8.9'', right, and Kindle Fire HDX 7'' tablet in this promotional image   (AP/Amazon)

(Newser) – Amazon unveiled a pair of new tablets today that could cement its position as Apple's main competitor in the tablet market. The new Kindle Fire HDXes, available as a 7-inch tablet for $229 and an 8.9-inch tablet for $379, are thinner, lighter, faster, and come with higher resolution displays and a much-heralded tech support feature. The tech press is already geeking out:

  • USA Today is calling the "Mayday" tech support button a "disruptive" and "knock-your-socks-off feature." Push the button and within 15 seconds a human rep shows up onscreen to talk out your problem, while taking over the device to fix it.
  • The processor offers "essentially desktop speed in a hand-held device" and the screen resolutions "are starting to make 'Retina Display' look quaint," Mashable observes.
  • Wilson Rothman at NBC calls the tablets a "real threat to iPad dominance." After all, "why would you buy an expensive iPad when Amazon sells a cheaper tablet with high performance and little to no compromise?"

Jeff Bezos is accompanying the device with an unusual sales pitch: He's not looking to get rich off of the thing. Amazon's goal is to sell content, not hardware. "We want to make money when people use our devices, not when they buy our devices," Bezos tells the Wall Street Journal. "We don't have to have our customers on the upgrade treadmill." Still there are skeptics: Fast Company notes that Amazon won't reveal how many tablets it's actually sold, and that its international footprint is lacking.

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Sep 26, 2013 5:54 AM CDT
I sincerely doubt if there are any real improvements. But this benchmarking site seems to really love the new processor. They wisely separated the processing tests from the video tests since this tablet has a separate video processor engine. Hard to tell from the tests how it compares to a "desktop" from those tests though. This youtube seems to show very smooth 3D video performance. But I gurandamntee you there is a no way a tablet can match a full desktop for sheer speed and power. Thats just absurd. I can build a desktop for under a thousand that could run a company and compare to a mainframe of 10 years ago. Its pretty expensive with all the bells and whistles but hey, whats 500 bucks to kids now? For that kind of money I would take a laptop.
Sep 26, 2013 2:20 AM CDT
Even if the Kendall sold one more that the Apple iPaid it be considered a huge success..Apple products are over priced under perfroming junk.
Sep 25, 2013 12:29 PM CDT
Why does the media provide all this free advertising for product launches?