James Franco's Latest Arty Film Heads Straight to Video 'As I Lay Dying' won't be in theaters By Evann Gastaldo, Newser Staff Posted Sep 26, 2013 9:27 AM CDT 5 comments Comments James Franco poses as he arrives on the red carpet for the film Palo Alto at the 70th edition of the Venice Film Festival held from Aug. 28 through Sept. 7, in Venice, Italy, Sunday, Sept. 1, 2013. (AP Photo/Andrew Medichini) (Newser) – To watch James Franco's latest film, you won't even have to get off the couch. Franco directed and co-wrote As I Lay Dying, based on the William Faulkner novel, and it premiered at Cannes in May. But Millennium decided to forego a theatrical release, which had been planned for tomorrow, and will instead release the film Oct. 22 on iTunes, and Nov. 5 on DVD and Video on Demand. Why? As the Hollywood Reporter puts it, the "rarified art film" would be difficult to sell to general audiences and is aimed at more of an "art house crowd."