Super Bowl Ads Go Online

Marketers want in on Sunday's virtual action
By Laila Weir,  Newser User
Posted Jan 28, 2008 1:53 PM CST
Chart shows cost of Super Bowl commercials by year ; 1c x 3 1/2 inches; 46.5 mm x 88.9 mm   (Associated Press)
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(Newser) – A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal, while letting smaller players get in on the action without shelling out $2.7 million for a 30-second spot.

Paramount is promoting a new film with a game-time spot bolstered by an online presence that includes ads and a MySpace profile. And many Web sites will show the TV Bowl ads free, to attract traffic and thus other advertisers. Take Verizon, for example, which won’t be on TV but is sponsoring AOL’s Super Sunday Ad Poll.