New Movie Strategy: Buy Ticket, Get Video
Canadian deal inspires Hollywood
By Matt Cantor, Newser User
Posted Oct 8, 2013 10:04 AM CDT
Canadian movie theaters have tried selling videos along with tickets.   (Shutterstock)

(Newser) – Some Canadians who went to see Pacific Rim this summer shelled out twice the standard price for a ticket—and got a digital download of the movie, too. The $19.99 SuperTicket was offered by Cineplex, a company that dominates the Canadian cinema market, and the idea has inspired the US movie industry, the Wall Street Journal reports. Paramount already offered a similar deal at World War Z screenings this summer, and studio execs see some promise: For one thing, it means a single marketing campaign can cover both a theatrical and a home video release.

That's tempting when home-video sales have dropped 20% since 2004 (though streaming revenue jumped 45.1% last year from the year before). The US has 40,000 screens; "Why not convert them to retail opportunities for us?" asks a Warner Bros. exec. The video/ticket bundling system appeals to theaters, too, since they wouldn't normally get a slice of video revenue. The odds of "mass audiences" drawn to such deals seem low, writes Erich Schwartzel in the Journal—but Hollywood is ready to experiment.

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Oct 9, 2013 8:07 AM CDT
Not interested! So what if it's a family movie? Does the whole party get soaked for the higher ticket price eventhough you only need 1 copy? Flawed - keep working. Make it available for those who want it at each showing - and those of us who don't can pay the regular ticket price!
Oct 8, 2013 12:36 PM CDT
The main reason I don't go to the movies is because I tend to miss things. I am easily distracted by noises, can't always hear when there is laughter, seat has to be good or I get a headache, etc. But if I could rewatch it to catch what I missed, I would see this as an added benefit for sure.
Oct 8, 2013 12:12 PM CDT
I'd buy the movie/ticket, but I would want a hard copy that I could use in any player rather than just a digital copy that I would have to burn to disk.