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Rosy Realtor Ads Omit Pesky Housing Crash

NAR campaign claims slumping market is a can't-lose investment

By Kevin Spak,  Newser Staff

Posted Jan 28, 2008 7:58 PM CST

(Newser) – Apparently, real estate is a can’t-fail investment right now. Or at least, that’s the questionable gospel the National Association of Realtors is preaching, in a blitz of new commercials claiming that home values, on average, double every 10 years, and that a home is “the key to building long-term wealth,” Advertising Age reports. Housing crash? What housing crash?

The truth, of course, is that home prices are mostly in free fall. The ads, and the website they point to, use historical statistics that may not reflect the new, post-bubble reality. One consumer advocate accused the ads of “trying to lead you down a road with blinders on,” while others stressed just how risky buying a home is right now.

Realtor Edie Marks, right, shows an unsold existing home to a prospective buyer in the south Denver suburb of Greenwood Village, Colo., on Saturday, Jan. 12, 2008.  Sales of existing homes fell in December, closing out a horrible year for housing in which sales of single-family homes plunged by the...
Realtor Edie Marks, right, shows an unsold existing home to a prospective buyer in the south Denver suburb of Greenwood Village, Colo., on Saturday, Jan. 12, 2008. Sales of existing homes fell in December,...   (Associated Press)
A home is posted for sale Tuesday, Sept. 25, 2007 in Tacoma, Wash. An index that forecasts near-term home sales fell in August to a record low as would-be homebuyers had difficulty getting mortgages. The National Association of Realtors said Tuesday, Oct. 2, 2007 its seasonally adjusted index of pending...
A home is posted for sale Tuesday, Sept. 25, 2007 in Tacoma, Wash. An index that forecasts near-term home sales fell in August to a record low as would-be homebuyers had difficulty getting mortgages....   (Associated Press)
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National Association of Realtors Ad (2007)   (AdamSlowHandSmith (YouTube))

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