Google Will Soon Be Using Your Face, Name, in Ads
New 'shared endorsement' ads will promote your ratings
By Ruth Brown, Newser Staff
Posted Oct 12, 2013 2:58 PM CDT
An example of a "shared endorsement."   (Google)

(Newser) – Google may start spitting out some very familiar-looking search results. That's because the online giant plans to follow in the footsteps of Facebook by generating ads that use your name, photos, ratings, and comments to promote various products and pages. For instance, explains the New York Times, if you followed and rated a bakery on Google+, your photo, name, and endorsement could show up in an ad for that bakery—not just on Google, but on any site using its ad network. Google says you will be able to opt-out of the program—which starts November 11—and it will automatically exclude minors, but the news has still been badly received by many.

"People expect when they give information, it’s for a single use, the obvious one," a privacy advocate tells the Times. "That’s why the widening of something you place online makes people unhappy. It feels to them like a breach, a boundary violation." Besides that, it may not even be legal, says an electronic privacy group. "It's a commercial endorsement without consent and that is not permissible in most states in the US," an Electronic Privacy Information Center rep tells the Wall Street Journal. If you want to opt-out, it's a simple enough process, explains CNN—just uncheck one box in your Google+ settings—though it won't stop you seeing your friends' faces all over the web.

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Showing 3 of 6 comments
Oct 13, 2013 12:37 AM CDT
Therefore whatsoever ye have spoken in darkness shall be heard in the light; and that which ye have spoken in the ear in closets shall be proclaimed upon the housetops. ---Luke 12:3
Oct 12, 2013 7:48 PM CDT
You might agree by just using the search engine. All in their one sided rules.
Oct 12, 2013 3:46 PM CDT
You can not use someone's face to endorse products without their permission.