Theater Bans Madonna After Texting Incident She's not welcome at the Alamo Drafthouse By Evann Gastaldo, Newser Staff Posted Oct 14, 2013 10:03 AM CDT 9 comments Comments In this May 19, 2013 file photo, Madonna accepts the award for top touring artist at the Billboard Music Awards in Las Vegas. (Photo by Chris Pizzello/Invision/AP, File) (Newser) – Madonna made headlines last week for texting while watching the premiere of 12 Years a Slave at the New York Film Festival. And as a result, she's not welcome ... at a theater chain based in Texas. The CEO of the Alamo Drafthouse chain, known for its awesome no-talking-no-texting rules, tweeted Friday: "Until she apologizes to movie fans, Madonna is banned from watching movies @drafthouse." Tim League tells Entertainment Weekly he is indeed serious about the ban, but added, "I don't think it really affects her life that much." He says the whole thing started out as a joke and a way of pointing out that texting while watching movies is rude, but "now that it seems to have taken hold, sure, I’m going to enforce it." Click to see how Madonna responded when she was called out on her texting.