Apple Puts Brakes on iPhone 5C Production
Apple cuts orders on lower-cost option
By Kevin Spak, Newser User
Posted Oct 16, 2013 9:07 AM CDT
In this photo taken Wednesday, Sept. 11, 2013, new plastic iPhones 5C are displayed during a media event held in Beijing, China.   (AP Photo/Ng Han Guan)

(Newser) – Apple is telling its suppliers to scale back production on the iPhone 5C, the lower-cost iPhone model that's been criticized from day one for being too expensive. Apple's two Taiwanese assemblers were told that fourth-quarter orders would be cut, by about 20% for the larger of the two, and 33% at the smaller, the Wall Street Journal reports. One component manufacturer said its orders were being cut by 50%.

The more expensive iPhone 5S is outselling its plastic sibling two-to-one, a Consumer Intelligence Research Partners report this week revealed. Essentially, it's selling about as well as the 4S did after the 5 debuted, All Things D points out. Analysts have already begun warning investors to stay away from the 5C assemblers. But Larry Dignan at ZDNet thinks it's "too early to go crazy and start calling the iPhone 5C a flop," noting that these cuts "may indicate inventory tweaking more than a dramatic slowdown."

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Showing 3 of 17 comments
chulupadog
Oct 19, 2013 1:57 AM CDT
Apple products sucked in the beginning and still suck today. Over priced and over rated.
codenameradical
Oct 16, 2013 4:20 PM CDT
Worthless Apple products are purchased by a sheep population that buys based on the brand shininess factor. They spend far more than the devices are worth. So why on earth would a cut rate model ever work for them?
RHD
Oct 16, 2013 2:48 PM CDT
Just bought a 5C @Best Buy for $50. If the numbers sold so far indicate it is a flop then the brainiacs that are putting this out need to start to lobby for a 12:00 noon start to happy hour! RHD