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December 2, 2008 5:10:01 AM CST



Still Clicking, Lego Turns 50

Posted Jan 29, 08 8:57 AM CST in Business Arts & Living 

(Newser) – When a Dane filed a patent for interlocking toy bricks 50 years ago yesterday, it began a revolution that has produced enough Legos to stretch to the moon 10 times over, writes Time. The toy, named Forbes' "Toy of the Century" in 1999, survived stiff competition from higher-tech playthings and video games in recent years.

Some seven boxes of Legos—so named for the first two letters of Danish phrase "leg godt, "or "play well"—are sold every second. "The Lego brick continues to fascinate because it allows children, and others, to develop their imagination, and curiosity," a company spokeswoman told AFP, noting that today's Legos still click neatly into those of 50 years ago.

Sources AFP, Time

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Eric McCarthy works on his Chinese dragon Lego train at a gathering of lovers of the building blocks at the Fremont Main Library.   (KRT Photos)
In this handout photo provided by Legoland, worker Larry Bradley puts the final touches on a Lego replica of the New York New York Hotel and Casino before the grand opening of Miniland Las Vegas at Legoland...   (Associated Press)
A 50-strong group of Lego men. The patent for building bricks beloved by millions was filed 50 years ago yesterday, on January 28, 1958.   ((c) mil8)
Lego city   ((c) tomeppy)
Artist Erich Harshbarger created this tree frog from from Lego building blocks.   (KRT Photos)
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