After on Monday defending a gory video of a man beheading a woman posted on the site, Facebook has done a 180, deciding the violent video wasn't OK after all and removing the offending clip. The site initially deemed such violent content fine as long as it wasn't being shown in a positive light, but has since determined that the video in question, which was allegedly shot in Mexico, "improperly and irresponsibly glorifies violence. For this reason, we have removed it," the company said in a statement, per All Things Digital.
The social media service says it will now take a "more holistic look" at the context of a post, and "remove content that celebrates violence." It will also consider whether the person sharing the content is doing so "responsibly" by providing warnings and making sure the audience is "age-appropriate." Nipples, however, remain banned.