Anchorman Gets Its Own Ice Cream
And Will Ferrell does epic ad campaign for Dodge
By Newsy, a Newser Video Partner
Posted Oct 23, 2013 9:25 AM CDT

(Newser) – The viral marketing campaign surrounding Anchorman 2 started small. But as Ron might say, it's escalated quickly. Exhibit A: the newest Ben & Jerry's flavor, Scotchy Scotch Scotch ice cream—complete with an in-character news release from Ron Burgundy himself: "It's quite delicious, actually, and boy, it sure does feel good going down into my belly." Plus, an epic ad campaign for Dodge.