Google Breaks Advertising Promise
It's testing banner ads
By Kevin Spak, Newser User
Posted Oct 25, 2013 8:45 AM CDT
This Jan. 3, 2013 file photo shows a Google sign at the company's headquarters in Mountain View, Calif.   (AP Photo/Marcio Jose Sanchez, File)

(Newser) – "There will be no banner ads on the Google homepage or web search results page. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever." Google said that in a 2005 blog post, to ease fears about a partnership deal with AOL. But it seems the search giant has a unique definition of "ever," because it is now testing ads that look a whole lot like banners, the New York Times reports.

The test has been running on US desktop computers for about a week. Searches for about 30 big advertisers (among them, Southwest Airlines) on the included systems will bring up a box of results taking up much of the screen, and including a long, banner-like image on the top. (See an example here.) But Google argues that despite being banner-shaped, these aren't actually banner ads. "Advertisers have long been able to add informative visual elements to their search ads," a spokesman tells the Guardian. Fun trivia fact: The author of that 2005 post? Yahoo head Marissa Mayer, who was then Google's VP of Search.

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Comments
Showing 3 of 18 comments
Observer
Oct 27, 2013 8:26 AM CDT
"informative visual elements" huh? Blow everyone of us Google.
iq145
Oct 25, 2013 6:03 PM CDT
It was a no-brainer... MONEY to be made!
Twiny
Oct 25, 2013 9:57 AM CDT
Google has been the home page on my browser for decades. Not anymore. They have become more trouble than they are worth.