Apple: Profits Fall, iPhones Keep Selling
Tech giant's earnings decline for 3rd straight quarter
By Newser Editors and Wire Services
Posted Oct 28, 2013 4:41 PM CDT
In this Wednesday, Sept. 12, 2012 photo, Apple CEO Tim Cook speaks during an introduction of the new iPhone 5 in San Francisco.    (AP Photo/Eric Risberg, File)

(Newser) – Apple's latest quarterly earnings fell 9% as more people bought the company's lower-priced iPhones and iPads, according to fourth-quarter results announced today. The numbers included early sales of the latest iPhones released late last month. The models, called the 5S and 5C, helped Apple Inc. increase its iPhone sales from the same time last year. But the average price that Apple fetched for its iPhones declined, extending a recent trend that has trimmed the Cupertino, Calif., company's profit margin and depressed its stock price.

This marks the third consecutive quarter that Apple's earnings have dropped from the previous year. Apple earned $7.5 billion, or $8.26 per share, during the three months ending Sept. 28. That compared to income of $8.2 billion, or $8.67 per share, last year. The latest quarterly earnings topped the average estimate of $7.92 per share among analysts polled by FactSet. Revenue rose 4% to $37.5 billion—about $600 million above analyst predictions. Investors were hoping for a better showing and, perhaps, a more optimistic forecast for the current quarter, which covers the crucial holiday shopping season. Click for more details.

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Oct 29, 2013 8:36 PM CDT
Jesus, the commentary here is pathetic. Jobs is gone, get over it. Apple's strategy is to expand it's TAM, yes? By lowering the price point it increases volume significantly. There is also an evolution to tablets happening, and Android can really hurt them there too with lower end offerings. There is much more volume for a 200/tab than a 500/iPad. The question is whether Apple can execute and compete at that level, with people who aren't Apple fetishists. I can't really tell from the numbers either way, but they were certainly close enough to plan to not freak out. Android is making headway and catching up to the IOS experience, although it's still not equal to Apple.
Oct 29, 2013 2:54 PM CDT
...But they save lives:
Oct 29, 2013 7:41 AM CDT
Can't go up all the time. Any model that suggests such a thing is living in a purge fantasy land.