Some Kraft Mac and Cheese to Get Less Artificial
Brand cutting artificial dyes from 3 of its kid-friendly pastas
By Arden Dier, Newser Staff
Posted Nov 1, 2013 11:27 AM CDT
Kraft Foods' Easy Mac macaroni and cheese is seen on display at J. J. & F. Market in Palo Alto, Calif.   (AP Photo/Paul Sakuma, File)

(Newser) – Kraft mac and cheese is about to get a little less artificial—in cases where the "mac" part is made in a kid-friendly shape. The company will remove artificial dyes from its SpongeBob Squarepants, Halloween, and winter shapes varieties; the "original flavor" version will see no such change, the AP reports. The end result will still be yellow, just thanks to spices like paprika in place of dyes. The revamped offerings will be on shelves next year, and will feature more whole grains and less sodium and saturated fat.

For Vani Hari, who started a petition calling for Kraft to remove yellow dye 5 and yellow dye 6 from its pasta, it's a victory. "I was so shaken with the news that my body was trembling," says Hari, whose petition now has more than 348,000 signatures. She tells ABC News it's only a matter of time before Kraft follows with new recipes for the rest of its mac and cheese, noting the brand's UK variety uses no dyes and tastes pretty much the same. "I knew all along that it wasn't going to be an overnight change," she says. Kraft, however, says Hari's petition played no part in its decision.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Some Kraft Mac and Cheese to Get Less Artificial is...
Show results without voting
You Might Like
Showing 3 of 13 comments
Ezekiel 25:17
Nov 9, 2013 1:23 PM CST
I get stuck at work and can't go anywhere. They have case boxes of foods like Easy Mac in those microwave bowls. I found if you do leave out the "spice" packet it's not so starchy and bad tasting. Its just cornstarch to help thicken the cheese. But it also makes it taste disgusting. If you leave it out and let it sit for another few minutes, its fine without it.
Nov 4, 2013 9:13 AM CST
We need a law that compells the CEO's of our food industry to have a meal of the house every week or month. And they have to open the packages and prepare it themselves. What say you ?
Nov 3, 2013 5:33 PM CST
Less artificial food in the USA ? What are our zombie teens going to eat ?