eHarmony: Pay $5K, Get Matched by a Human
Company VP admits some things are 'too hard for a computer'
By Kate Seamons, Newser Staff
Posted Nov 6, 2013 8:48 AM CST

(Newser) – eHarmony is pretty serious about about pairing "deeply compatible singles," but if its 29 Dimensions® of Compatibility can't find you your perfect mate, the dating site will soon offer a Plan B: Pay $5,000 for eH+, which lands you your very own personal counselor for a year who will essentially be your human matchmaker. Except the "you" in that equation has to be someone with money: The service, which officially launches Dec. 1, is geared for those who pull in a quarter-of-a-million a year.

Quartz talks to an eHarmony VP about the offering, and this quote may not do much to bolster the confidence of everyone else using the service:

  • "It's too hard for a computer to take two people and understand what they want from a physical standpoint in a way that really elicits chemistry between them. We think it’s much more likely that a human being can do that sort of thing."
What that $5,000 gets users: a Skype or phone interview with a psychologist or certified marriage counselor, who will then troll the site looking for Mr. or Ms. Right and even screen matches on the phone, reports Fast Company. It explains a possibly-not-obvious upside: If that would-be match says no, the client never hears the rejection. Another fringe benefit, per a press release on the service: "Freedom from your computer—no updating profiles, managing matches, or juggling communication."

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Showing 3 of 7 comments
Nov 7, 2013 10:09 AM CST
It appears that eHarmony is saying: "our service is a failure, it sucks, so we're keeping the name but trying the scam on a richer group to see if they fall for it, just because it costs more." Their quote even states that a computer can't match people. So all of the people who have used it in the past could have just as well met through personal ads, or by going to activities they enjoyed, and meeting "that special someone" there. hmmmm...
Nov 6, 2013 4:54 PM CST
I can get years worth of 10 minute "dates" for 5k.
Nov 6, 2013 4:21 PM CST
So many ways this could go wrong, wrong, wrong...