The Last Ever Blockbuster Rental Was... 'This Is the End'—seriously By Ruth Brown, Newser Staff Posted Nov 11, 2013 3:25 PM CST Updated Nov 17, 2013 9:43 AM CST 35 comments Comments A closing Blockbuster stores in Racine, Wis. (AP Photo/Journal Times, Scott Anderson, File) (Newser) – Blockbuster ended in-store rentals for good last Saturday night. So what was the final movie rental ever? Incredibly appropriately, it was Seth Rogen comedy This Is the End, checked out at 11pm in Hawaii, according to a tweet by the company. The question now, notes the Verge, is just how the customer will return the DVD. Blockbuster announced last week that it is shuttering its remaining 300 US stores. Meanwhile, over in the UK and Ireland, there are still 264 Blockbusters, but the company has just gone into administration, the BBC reports.