Apple Maps: Less of a Disaster Than You Think
Has taken 23 million users from Google, despite problems
By Ruth Brown, Newser Staff
Posted Nov 11, 2013 5:21 PM CST
The Google Maps iPhone app.   (AP Photo/Google, File)

(Newser) – Remember when Apple launched its own maps app on the iPhone and iPad, a program so error-ridden the CEO apologized, the project leader was fired, it became the butt of jokes for months, and everyone celebrated when Google finally relaunched its much-loved maps app? Turns out, it hasn't been such a disaster for Apple and a win for Google after all. The big G has lost 23 million mobile maps users in the US, the Guardian reports. Despite the previous problems with Apple maps, some 35 million Americans used the app last month alone—out of a total 60.1 million iPhone users—compared with 58.7 million for Google Maps across both iPhone and Android devices.

That's down from 81.1 million in September last year. "For the average user, even if they have the Google Maps app, they don't use it a lot," says an analyst from ComScore, which uncovered the news. "In a narrow window [after the iOS app download became available] I'm sure there was a ton of activity, but only for a short period." Why does it matter? Because maps collect valuable data on where users are, which allows for location-based advertising, and can be sold on to other companies. "Google has lost access to a very, very important data channel in the North American market," says a mobile analyst. "This is a war of attrition."

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Showing 3 of 12 comments
Ezekiel 25:17
Nov 13, 2013 12:10 PM CST
They both have their hangups. I stuck with Apple on my last trip to DFW. It did good considering how messed up Dallas is with the construction projects. Don't even think about staying at a hotel near I-635 for at least 5 more years. Apple got me through much of the mess. It did commit a rather strange error in my home town. A relative tried to tell me about a new Thai restaurant in the neighboring town. When I put it in for Apple to find, it referred to a restaurant in Bangkok.
winterfairy
Nov 12, 2013 6:13 AM CST
" a program so error-ridden the CEO apologized, the project leader was fired, it became the butt of jokes for months," sounds like Obamacare.
JUNIORHIGHTOWERTEXAN
Nov 11, 2013 10:25 PM CST
Any company run from a garage in calfornia is stupid this whole phone thing is a fad if I needs a map I goes down to the ben franklin store and gets a map this whole lib thing with this garage company run buy kids is stoopid abuncha libs and all if you's whants a real company get something from TEXAS INSTRUMENTS thats a real company not run from a garage and its run by TEXANS TEXAS TEXAS PRIDE TEXAS STRONG TEXAS GODS HOME